"If Not For This"

IF NOT FOR THIS is a new novel by acclaimed writer Pete Fromm and the motion piece, created by StraightEIGHT Films, is the new promotional book trailer.   

  The challenge presented on this project to the production team was telling a visual story that hints at what's to come in the book, while not giving too much away, leaving the reader to create her own world based on the novel's cinematic story telling.  Director Matthew J. Clark and DP Doug Hostetter worked closely with Pete to craft the visuals.  Shooting along the banks of the Cle Elum River up-stream from Roslyn, WA, the crew spent a day capturing the images shooting on RED Epic in quadHD and a Black Magic Pocket Cine Camera both on land, in the boat and underwater.     The choice for using the Cooke Speed Panchro lens set was easy - the subtle roll off to out of focus was desirable and getting interesting flares from direct light sources hits while retaining contrast and sharpness made them ideal.  Additionally, their compact size made life easier for AC Jason Knoll as he got the camera in some interesting positions.  To take the look and feel a step further and to impart an ethereal feel, Hostetter used plastic, mylar and other various translucent objects to shoot through, distorting the image and nudging the flares a little further.   "Stacking up the Cooke Speed Panchros against other lenses made them the clear choice.  They create beautiful color rendition, a sharp feel but an other-worldy like focus quality that is lush, gently rolling off to out of focus and they have a bokeh that really made them attractive for a water based project."  -Matthew J. Clark, Director

  The challenge presented on this project to the production team was telling a visual story that hints at what's to come in the book, while not giving too much away, leaving the reader to create her own world based on the novel's cinematic story telling.  Director Matthew J. Clark and DP Doug Hostetter worked closely with Pete to craft the visuals.  Shooting along the banks of the Cle Elum River up-stream from Roslyn, WA, the crew spent a day capturing the images shooting on RED Epic in quadHD and a Black Magic Pocket Cine Camera both on land, in the boat and underwater.  

  The choice for using the Cooke Speed Panchro lens set was easy - the subtle roll off to out of focus was desirable and getting interesting flares from direct light sources hits while retaining contrast and sharpness made them ideal.  Additionally, their compact size made life easier for AC Jason Knoll as he got the camera in some interesting positions.  To take the look and feel a step further and to impart an ethereal feel, Hostetter used plastic, mylar and other various translucent objects to shoot through, distorting the image and nudging the flares a little further.  

"Stacking up the Cooke Speed Panchros against other lenses made them the clear choice.  They create beautiful color rendition, a sharp feel but an other-worldy like focus quality that is lush, gently rolling off to out of focus and they have a bokeh that really made them attractive for a water based project."  -Matthew J. Clark, Director